You Don’t Have to be an “Extrovert” to Build a Powerful Personal Brand
There is a misconception out there that in order to build an effective personal brand, a business owner must be an extrovert. From time to time, I’m approached by an individual who sincerely believes that the right personal branding strategy could turn his or her business around, but simply “doesn’t have the right personality for it.”
The truth is that every business owner has the opportunity to leverage their personal brand in order to build their business… whether or not they’re a classic extrovert.
For instance, introverts often tend to be better listeners than extroverts, though this is obviously a generalization. Those listening skills can be invaluable when it comes to person-to-person networking. There is a shortage of great listeners in the world, and a business owner who has the ability to truly listen to customers, colleagues, and other professionals has a significant advantage.
Dynamic personalities like Donald Trump or Oprah are often cited as individuals who are particularly skilled at personal branding—and the fact that they both have “larger than life” personas scares many business owners when they think about branding. But the truth is that for every Donald Trump, there is a Bill Gates—quiet, humble, and incredibly well respected by peers and competitors alike.
The key is to understand this: personal branding doesn’t mean turning you into something that you aren’t. Personal branding is the process of leveraging your personality and your strengths to create a memorable and valuable brand. If you’re extroverted, great—you can work with that! And the same is true if you’re naturally introverted.