This Year, Think Outside of the Box

What can you do to keep your personal brand alive and well in 2012? Simple: it needs to continue to grow. Humans are attracted to motion, growth, and change—and the world of business is no exception. An appealing personal brand is always developing. Like a good book, it holds the attention of its audience.

But for many business owners, the challenge is determining how to keep their brand interesting. They know that growth is important, but in which direction should it grow?

The key is thinking outside the box as you come up with interesting yet valuable new ideas for your audience. Below are some ideas to get your wheels turning:

1) Launch an industry-focused blog. Blogging is a fantastic way to build stronger relationships with your audience while increasing your expert credibility. A blog allows you to mix a bit of personality in with your business persona—giving your audience a chance to get to know you better.

2) Offer a new product or service. This requires a bit more time and planning, but the launching of a new product or service is a great idea—even if your customers are already happy with your current offerings. The launch of new products and services creates the perception of motion, change, and advancement. It positions you on the cutting edge of your industry.

3) Write a book. Very few initiatives will change your perception within your market as rapidly as authoring and publishing a book! As soon as you add the word “author” to your biography, your credibility skyrockets. You are no longer “just” a real estate broker or a financial advisor—you’re now an expert in your field.

The key to building a compelling brand over the long term is to keep it interesting. Yes, consistency is very important—so it’s critical that your new adventures don’t contradict the brand you have build in the past. But consistency alone won’t establish you as a leading celebrity expert within your market—so don’t get complacent! If you’d like to learn more, or if you are ready to take your personal brand to the next level, get in touch with us today!