The Top Three Reasons to Pursue Personal Branding

As a business owner, you don’t make decisions arbitrarily. Particularly when it comes to investments of your time and your resources. So, while personal branding may sound like a great idea to you, that’s not enough of a reason to commit. After decades in this business, I can say with complete confidence that personal branding is one of the best investments you can make—and today I’m going to tell you why.

On a big-picture level, personal branding is a sound investment because it produces a positive return. How does this happen?

1) Personal branding generates exposure. Increased visibility is a part of every personal branding campaign. Whether this means appearing on TV, publishing an article in the Wall Street Journal, or building a powerful social media presence, personal branding will get your name and your business out there. Not only are potential customers exposed to your business, but they are exposed in a way which positions you as an expert within your market. Which leads us to the next point…

2) A powerful personal brand allows you to charge premium rates. By appearing on mass-media channels like TV and leading publications, you create the perception of expertise. And therefore, you have the ability to charge higher rates and still win business. It’s not rocket science—just think about it. If you’re choosing a financial planner, for instance, wouldn’t you prefer to work with a respected industry expert as opposed to a non-descript competitor? Of course you would—and you’d be willing to pay more for the privilege.

3) Personal branding makes client retention much easier. This may sound odd, but when you create a personal brand that positions you as a celebrity-expert within your market, your customers will feel privileged to work with you! This is very powerful—and it completely changes the “normal” dynamic in which business owners are always worried about being fired by their customers. Of course, you must still work tirelessly to deliver great products or services and deliver a great customer experience—but a powerful brand makes keeping your clients happy easier than ever.

At the end of the day, personal branding makes it easier to attract new clients as well as retain current clients. And it allows you to charge higher rates than the competition, and still bring in business. If you’d like to learn more, get in touch with me today!