Personal Branding: Is it Right for You?

Personal branding has become a popular buzzword in many business circles over the last couple of years. And if you are like most savvy business owners, you are naturally skeptical anytime you are exposed to the “next big thing.” If that’s how you currently feel about personal branding, this blog post is for you. First, I’m going to dispel a common myth about personal branding, and then I’ll explain exactly what it really is. Finally, I’ll offer a couple of questions which will help you determine whether personal branding is something you ought to consider.

The myth: “Personal branding is just the latest fad.” Actually, personal branding has been around as long as human society has been around. There is nothing new about it.

So what is personal branding, exactly? Personal branding is the process of creating a unique, memorable image for an individual. We all have a personal brand—the only question is whether your brand positions you and your business in a positive light.

Is personal branding right for you?

Are you in a competitive industry? When a customer in your market needs your products or services, does he or she have a wide variety of choices? Or are you the “only game in town”? A strong personal brand is vital when it comes to winning business in a competitive environment. If you’re currently not facing competition, you may not need a strong brand—but don’t get complacent!

Do you sell boutique or high-end products and services? Or are you selling generic, non-specialized products and services? If the answer is generic, a strong personal brand is less beneficial, because typically your customers are simply looking for the lowest possible price. If your offerings are high-end, however, a strong personal brand adds to the value of your products and services.

Is expertise important in your industry? If expertise is important in your line of work (for instance, if you’re a doctor, lawyer, accountant, financial advisor, etc), a powerful personal brand will help you establish that all-important expertise and win more business.

An effective personal branding campaign can be the best investment a business ever makes—I’ve seen it time and time again. But every situation is different, and if you’d like to learn more about whether personal branding is right for you, get in touch with me today!