Personal Branding: How a Book Can Help

When it comes to building a powerful personal brand, there are a variety of strategies that can be used. One of the most consistently successful strategies is also the most surprising to many clients—the idea of writing and publishing a book. The first thing that many of our clients say when discussing this possibility is “I can’t write a book. I don’t have anything to say!” Others say “I’m not a good enough writer” or “I don’t have the time.” The truth is that we’ve made the process very simple for business owners—and have helped hundreds of them take their personal brands to the next level by writing and publishing a book. Below are three of the top benefits of writing a book on your area of expertise:

1) Credibility. When you can add the word “author” to your biography, your credibility goes through the roof. We assume that if an individual has written a book, he or she must be an authority on the topic. Writing a book immediately positions you as a credible expert within your marketplace—and that credibility means that you’ll have prospects lining up to do business with you.

2) Celebrity status. When you’re an author, your prospects view you differently. You’re a celebrity—and as such, your services are at a premium. If you take two tax accountants who are similar in every way, except that one has written a best-selling book, I can promise you that the accountant who is also an author will be able to charge far higher rates than his competitor—and still have no problem bringing in business.

3) Exposure. Publishing a book gives you the opportunity to generate exposure for yourself and your business. Whether it is speaking at industry events, promoting your book on a local TV affiliate, or publishing an excerpt on a major website, your book gives you the opportunity to get your name out there. This type of exposure is invaluable as you seek to grow your business!

Writing a book will supercharge your personal brand and give your business a boost. If you’d like to learn more, or if you’d like help getting started, feel free to get in touch with me today!