Personal Branding: Four Keys for Success in 2014

The New Year is here, and for business owners, 2014 represents an opportunity to take their businesses to the next level. It’s an opportunity to build on past success and accomplish even bigger things in the future. And one of the best ways to do this, as we’ve discussed in previous blog entries and articles, is by creating a powerful personal brand.

So whether you’re new to the world of personal branding or you’re just looking for some tips to perfect your strategy, here are four ways to make your personal brand even more effective and more profitable in the New Year:

1) Keep your focus narrow. It is a natural temptation for business owners to want to be good at everything. But the key to establishing yourself as a CelebrityExpert® is to focus on a limited number of areas in which you excel. This way, rather than being perceived as a “jack of all trades” (someone who is good at many things but great at none of them), you can build a brand that positions you as a leading expert in whatever your specialties are.

2) Emphasize your unique qualities. What makes you different than the competition? How are you uniquely positioned to provide great value to your customers? Make this information central to your branding and marketing efforts.

3) Stay consistent. Branding is about repetition – success requires that you repeat a consistent message until it begins to shape the way that your marketplace sees you. That’s why it is so important to say disciplined with your branding efforts… because if you’re “all over the place”, your audience won’t know what to think of you.

4) Understand your market. Do you truly understand what your customers care about? Do you understand how they spend their time, what they hope for, and what fears keep them awake at night? If not, you need to get busy – because having a core-level understanding of your audience is critical to crafting an appealing personal brand.

As the New Year kicks off, take advantage of the power of personal branding to make your business more profitable than ever. If you’d like to learn more, please get in touch with us today!

 
 

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