Personal Branding 101: Tell Your Story

There’s a lot that goes into building a successful personal brand. Sometimes, there’s so much to think about that it becomes easy to ignore the basics. And one of those “basics” that is sometimes forgotten is the importance of infusing your brand with your story.

Your story is what makes you different. It tells your audience who you are, where you’ve been, what you learned along the way, and where you’re going in the future. It gives them reason to trust you, pay attention to you, and ultimately do business with you.

Most business owners, by the time they’ve gotten serious about personal branding, have figured out their story. But it’s not something that you can refer to just once in a blue moon – your story must be an integral part of your brand. Below are four ways to get your story out.

1) Video. Video is an increasingly powerful medium for getting your message and your story out online. With today’s technology, it’s not difficult to produce short videos that look great. Use them as a way to provide value to your audience – and as a way to remind them of your expertise.

2) Social Media. Social media represents an ongoing interaction with your audience. This makes it a great platform for telling your story. Tell stories from the past and highlight the lessons you learned, and explain how those lessons can help your audience. Share your personality. Talk about your hopes and dreams for the future. The options are endless!

3) Your Website. Sure, your website is largely focused on your business and on the services you provide. But there are plenty of opportunities to work your personal story in, and you should take full advantage. Too many websites are bland and completely lacking personality. A prospect should be able to grasp your story after browsing your site!

4) Publish A Book. Finally, publishing a book represents a great opportunity to establish your expertise and tell your story at the same time. And before you say “I could never write a book”, let me assure you that it’s not as hard is it may sound. Contact me today if you’d like to hear more.

Telling your story is critical to building a strong personal brand. Make it a top priority!