Personal Branding 101: Make Your Brand Memorable by Telling a Story

One of the challenges when it comes to personal branding is achieving memorability. Or in other words, making sure that your brand is remembered! This is a critically important topic and can make a huge impact in the overall profitability of a business. It’s a simple concept—a memorable brand means that, when a prospective client needs your help, your brand jumps to the top of their mind. If your brand isn’t very memorable, they’re just not going to think of you.

So how can you make your personal brand more memorable? Here’s one answer: by telling stories. Stories that subtly reinforce your abilities and your points of differentiation are very effective. You can tell these stories in many different ways—at a lunch meeting, in a blog post, on social media, in a book, etc. Here are a couple of examples to get your wheels turning.

1) Tell a success story. How have your products and services made a difference in the lives of your client? Find a specific story and tell it! For example, “I had a client who used to struggle with XYZ… but now he is able to XYZ…” Obviously the variables represent the problems your clients face and the results they get from your services. Make your stories specific so that your audience can relate!

2) Tell a story about a lesson you learned the hard way. Consumers like to feel like they’re working with an expert. To reinforce your expertise, talk about some of the lessons that you have learned “the hard way” over the years. These stories are often amusing and ultimately make the point that you’ve “been there, done that” and can be trusted to handle just about anything.

3) Tell a “horror” story. Can you think of an example of a client who didn’t heed your advice and ended up regretting it? These stories can be a great way to subtly remind your audience of why they should do business with you. But remember to make it specific and educational as well—otherwise it can feel like you’re just giving a sales pitch.

In today’s world, we are constantly bombarded with information from every direction. Cell phones, blogs, cable TV, email, the list goes on and on. One of the biggest challenges for many business owners is simply to cut through all of the noise and create a memorable brand. Telling stories is a great way to accomplish this. Contact me today if you’d like to learn more!

 
 

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