Five Steps to Take Your Credibility Through the Roof

Personal branding is all about building credibility. The simple truth is that customers prefer to work with an expert. Think about it—if you’re getting serious about saving for retirement, who would you trust to manage your portfolio: a nationally recognized expert, or a generic local planner. Of course, you’ll choose the expert—and you’ll pay more for him or her!
How can you build this credibility for yourself? Below are five steps:

1. Write a book. Nothing says “expert” like publishing a book on your area of expertise. It may sound like a daunting task, but it’s not—get in touch with me today if you’d like to learn more!

2. Publish a blog. These days, consumers are turning to the internet when they need a service provider. Publishing an industry-related blog positions you as an expert—and it allows you to engage with prospects who are actively searching for the services you provide.

3. Feature testimonials. There’s nothing like a great testimonial from a client when it comes to building credibility. It’s one thing for you to tell the world how great you are—it’s quite another when your customers are bragging about you. For best results, utilize video testimonials. When video isn’t an option, be sure to at least include a picture with the testimonial so that prospective customers can tell that the testimonial came from a “real” person.

4. Publish articles in national newspapers and magazines. Writing an article or even being quoted in a leading publication like the New York Times or the Wall Street Journal provides instant credibility. For better or for worse, our culture assumes that if an individual is featured in national media, he or she must be an expert! Of course, accessing these publications can be difficult—but we can help!

5. Get out and speak. Whether it’s a local networking event or a national seminar, look for opportunities to speak on topics related to your area of expertise. Most people are terrified to speak in public—so when you do so, especially on a topic related to your industry, it sends a powerful message that you know your stuff!

Questions? Comments? Would you like to learn more about the steps you can take to rapidly increase your credibility in your market? Contact me today at www.jwdicks.com/contact!

 
 

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