Debunking the Myths: Four Common Personal Branding Misconceptions

While the concept of personal branding has become more mainstream in recent years, there are still many Americans who don’t understand what it means. As a result, there are a number of myths and flat-out falsehoods that are commonly circulated. In the interest of clearing up common misconceptions and making sure that businesses and individuals recognize the value that a strong personal brand can provide, today we are going to get to the bottom of four particularly common myths:

1) Personal branding is only for extroverts. This idea is very prevalent, and understandably so. Personal branding is all about shaping public image—so for an individual who does not enjoy the spotlight, personal branding may sound incredibly stressful. The important thing to remember, however, is that there are many channels for building a personal brand. While some focus on public speaking and TV appearances, others strategies such as publishing a book, writing a blog, and focusing on face-to-face relationships.

2) Personal branding is too expensive for a small business. Sure, investing big money into personal branding will lead to greater returns—but there are plenty of strategies for business owners with no room in their marketing budget. Take a look at my blogs and articles—you’ll find plenty of great, cost effective strategies.

3) “I don’t need a personal brand.” This line of thought is misguided—because like it or not, everyone has a personal brand. What do people think of when they think about you? Are you boring? Funny? Knowledgeable? That’s your brand. I don’t help my clients to create personal brands out of thin air—I help them define and shape their brands for maximum profitability.

4) Personal branding doesn’t generate results. A strong personal brand, properly leveraged, can completely revolutionize any business owner’s marketing systems. A strong brand differentiates the individual from the competition—and allows them to stop competing on the basis of price. Make sure to leverage your brand effectively with direct marketing—and you’ll see results you never through possible.

If you’d like more information about personal branding, feel free to get in touch with me today (!