Build Your Brand: How Public Speaking Will Take Your Business to the Next Level

If you regularly read my blog entries and articles, you know that public speaking is an effective way to build expert credibility. And you know that credibility is an essential element of a personal brand that enables you to dominate your market and lock out the competition.

But, if you’re like most people, you dread the idea of public speaking. Now, I agree that public speaking isn’t for everyone… but I also happen to believe that most of you could do a great job at it. Of course, the decision is yours to make, but today we’re going to cover four ways in which public speaking will help you grow your business. And then you can decide whether or not it’s worth it!

Public speaking provides immediate credibility. Think about it for a moment—when you see an individual speaking at a seminar or an event, even before you’ve heard what he has to say, you automatically assume that he knows what he is talking about. Adding the line “sought-after speaker” to your biography makes a big difference.

Public speaking offers great exposure to your target market. In fact, there are few forms of marketing more effective than speaking on your area of expertise to a group of target customers. The key is to choose your speaking engagements carefully, so that you are speaking to your target market—and then to ensure that the topic you cover closely relates to the products and services you offer.

Public speaking helps you to sharpen your message. Developing the perfect marketing message takes time, and it requires trial-and-error. That’s why politicians and advertisers test their messages in front of focus groups before taking them to the masses. When speaking to an audience, you’ll have an opportunity to gauge the effectiveness of your message—and over time, you’ll refine it.

Public speaking positions you a level above your competition. Because most people are terrified to speak in public, they hold those who are brave enough in high regard. Chances are, few of the competitors in your market are willing to pursue public speaking— which means that doing so positions you in a category far above the competition.

The idea of speaking in front of an audience may be intimidating—but if you can work up the courage to give it a shot, the benefit to your business will be enormous.