Four Ways to Boost Your Brand… Without Busting Your Budget

Most small businesses work with a limited marketing budget—and as a result, many business owners are hesitant to invest in building their brand. To some, branding implies huge media campaigns that are simply too expensive. But the truth is that effective personal branding can be done with a limited budget. In fact, below are four “hidden” branding opportunities that you can leverage without stretching your budget:

1) Make the most out of your email signature. Do you and your team communicate with clients, customers, and prospects via email? If so, every time they read your email, you have a golden opportunity to build your brand. At minimum, you should include a logo. You should also include a creative tagline, if appropriate, as well as links to your website, your blog, and your social media profiles.

2) Stand out from the crowd during the holidays. Nowadays, receiving an actual physical card or a letter is unusual. Take advantage of our digital overload and send your clients some type of tangible card or gift—this is guaranteed to make you stand out from the crowd!

3) Examine your attitude. This is particularly important for business owners who interact with clients regularly—and yet, it is often overlooked. Are you an optimistic, can-do, anything-is-possible type of person? Even if you aren’t, try your best to adopt this attitude—because the positive “vibe” you create for your clients is more powerful than you may think.

4) Answering the phone. Believe it or not, how you and your team answer the phone speaks volumes. When the phone rings at your office, whoever picks it up needs to use a cheerful, pleasant tone—and should use the name of your business in the greeting if possible. Don’t miss this easy opportunity to keep driving your brand identity home.

As you can see, effective branding doesn’t require you to spend millions of dollars. These four steps can make a real difference when it comes to building your brand. If you’d like to learn more, feel free to contact us today!