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Sideblog feed

  • Personal Branding: Four Keys for Success in 2014 Thursday, 16 January 2014, 8:36 pm
    The New Year is here, and for business owners, 2014 represents an opportunity to take their businesses to the next level. It’s an opportunity to build on past success and accomplish even bigger thin. […]
  • Why Gratitude and Appreciation Should be Part of Your Personal Brand Friday, 20 December 2013, 9:45 pm
    There are many attributes that successful businessmen and women possess. Ambition. Communication skills. Vision. The list goes on. Today I’d like to suggest another important quality… gratitude. T. […]
  • Personal Branding: Five Easy Ways to Strengthen Key Relationships Wednesday, 13 November 2013, 8:09 pm
    Relationships are critical to succeed in business. Relationships with your customers, with your employees, with your vendors, with fellow professionals… the list goes on. There is one particular “. […]
  • Personal Branding 101: Tell Your Story Wednesday, 23 October 2013, 9:40 pm
    There’s a lot that goes into building a successful personal brand. Sometimes, there’s so much to think about that it becomes easy to ignore the basics. And one of those “basics” that is someti. […]
  • Personal Branding: Don’t Lose Focus Thursday, 12 September 2013, 9:29 pm
    There is a lot to think about when it comes to personal branding. From your media strategy to your internet presence to booking speaking events to build credibility… there’s a whole lot to keep st. […]
  • Personal Branding 101: Three Easy Ways to Destroy Your Personal Brand Friday, 16 August 2013, 9:51 pm
    Most of time on this blog, we focus on the process of building a powerful personal brand. Today, we’re going to take the opposite approach and highlight three things to avoid while developing your b. […]
  • Personal Branding: Show Appreciation… and Build Your Business Thursday, 13 June 2013, 6:21 pm
    We have talked about a wide variety of strategies to help you grow your business on this blog. Today, we are going to address one such strategy that may sound strange at first … how to grow your bus. […]
  • Build a Strong Personal Brand: It Starts with Understanding Your Market Thursday, 16 May 2013, 5:14 pm
    When it comes to building a strong personal brand, it is crucial that you start by understanding your market. You have heard the saying that “beauty is in the eye of the beholder”… and in this c. […]
  • Personal Branding 101: Make Your Brand Memorable by Telling a Story Tuesday, 16 April 2013, 12:48 pm
    One of the challenges when it comes to personal branding is achieving memorability. Or in other words, making sure that your brand is remembered! This is a critically important topic and can make a hu. […]
  • Personal Branding 101: How Can You Inspire Trust? Friday, 22 March 2013, 1:25 pm
    You have heard me say it over and over again – “people buy people.” Consumers want to do business with people that they know, like, and trust. And they’re usually willing to pay a premium to d. […]
  • Four Ways to Boost Your Brand… Without Busting Your Budget Friday, 8 March 2013, 4:02 pm
    Most small businesses work with a limited marketing budget—and as a result, many business owners are hesitant to invest in building their brand. To some, branding implies huge media campaigns that a. […]
  • Personal Branding 101: What Do You Stand For… and What Do You Want to Stand For? Friday, 25 January 2013, 12:27 pm
    At the end of the day, personal branding is all about defining yourself to your market. It’s about deciding how you want your audience to perceive you, and then creating that perception. Today, we. […]
  • Personal Branding Secrets: What Can We Learn from the Super Bowl Ads? Wednesday, 23 January 2013, 4:14 pm
    The Super Bowl is rapidly approaching, and for millions of Americans, the excitement is as much about the commercials as it is for the game itself. And who can blame them—the Super Bowl has become l. […]
  • Personal Branding 101: Keep it Consistent Thursday, 10 January 2013, 6:18 pm
    One of the challenges of personal branding is staying focused. As we’ve talked about in the past, an effective brand is focused on a small number of traits or qualities. When you think Lexus, you th. […]
  • Personal Branding 101: Focus on What You Do Best Sunday, 30 December 2012, 2:24 pm
    Arguably the most important principle to keep in mind when you’re developing your personal brand is focus. It’s easy to lose focus and end up watering down your brand—and that’s a mistake you. […]
  • What’s Your Personal Brand… and What Should it Be? Friday, 28 December 2012, 2:19 pm
    I’ve heard many business owners say things like “I don’t have a brand!” But everyone has a personal brand… whether they realize it or not. Your brand is simply the collection of thoughts and. […]
  • You Don’t Have to be an “Extrovert” to Build a Powerful Personal Brand Thursday, 29 November 2012, 12:21 pm
    There is a misconception out there that in order to build an effective personal brand, a business owner must be an extrovert. From time to time, I’m approached by an individual who sincerely believe. […]
  • Tim Tebow and the Power of the Trademark Tuesday, 27 November 2012, 9:33 pm
    The NFL season is back in full swing, and as always there is plenty of excitement to keep the sports media cycle churning rapidly. But lost in all of the X’s and O’s earlier this season was a very. […]
  • Personal Branding: Do You Have a Plan? Thursday, 18 October 2012, 12:47 pm
    Building a powerful personal brand is well worth the effort it takes. A strong personal brand gives a business owner the opportunity to lock out competition in their market, attract new business, and. […]
  • Personal Branding 101: Five Reasons to Publish a Book Tuesday, 16 October 2012, 4:39 pm
    Personal branding is always the focus of these blog entries, and we’ve talked in depth about a wide variety of different approaches to the process of personal branding. But as I’ve said before, th. […]
  • Branding Lessons from The NFL’s “Replacement Referee” Scandal Tuesday, 2 October 2012, 8:48 pm
    The NFL season kicked off in early September—but it didn’t take long for fan excitement to give way to frustration and anger. The cause was the labor dispute that took place between the league and. […]
  • Personal Branding: How to Leverage LinkedIn Monday, 10 September 2012, 12:32 pm
    As you know, the exploding popularity of social media platforms such as Twitter, Facebook, and LinkedIn has provided a valuable personal branding opportunity for business owners. Ten years ago, reachi. […]
  • What Can Your Business Learn From “Tebow-Mania”? Wednesday, 5 September 2012, 4:20 pm
    The NFL season is here, and millions of fans across the country can’t wait to cheer for their hometown team. In 31 of the 32 NFL cities, all eyes are on the starting quarterback—the man who fans h. […]
  • Personal Branding: It Takes Commitment Friday, 10 August 2012, 12:05 pm
    Most people, once they understand the value of a powerful personal brand, come to the conclusion that a strong brand would benefit their business. But for many of them, nothing changes. Why? Because p. […]
  • The Top Three Reasons to Pursue Personal Branding Monday, 6 August 2012, 9:44 pm
    As a business owner, you don’t make decisions arbitrarily. Particularly when it comes to investments of your time and your resources. So, while personal branding may sound like a great idea to you,. […]
  • Personal Branding: Is it Right for You? Monday, 30 July 2012, 12:13 pm
    Personal branding has become a popular buzzword in many business circles over the last couple of years. And if you are like most savvy business owners, you are naturally skeptical anytime you are expo. […]
  • Personal Branding: Make it Fun! Friday, 27 July 2012, 11:28 am
    Personal branding is great business. A powerful personal brand offers a variety of benefits to a business owner—including the ability to lock out competitors, charge premium rates, and still bring i. […]
  • Branding Secrets: Consistency is Everything Wednesday, 25 July 2012, 12:22 pm
    There are many elements that go into building a powerful personal brand, but one of the most important is consistency. It is important to understand that branding, unlike some forms of marketing, is n. […]
  • Personal Branding: How a Book Can Help Thursday, 19 July 2012, 7:58 pm
    When it comes to building a powerful personal brand, there are a variety of strategies that can be used. One of the most consistently successful strategies is also the most surprising to many clients. […]
  • Personal Branding 101: The Power of Building Community Monday, 4 June 2012, 4:46 pm
    Relationships are an important facet of a strong personal brand. Strong relationships will not only help you to refine your brand, but they can also help you spread the word about your business. Howev. […]
  • Five Steps to Take Your Credibility Through the Roof Monday, 7 May 2012, 2:49 pm
    Personal branding is all about building credibility. The simple truth is that customers prefer to work with an expert. Think about it—if you’re getting serious about saving for retirement, who wou. […]
  • Are You Communicating Your Brand Effectively? Tuesday, 1 May 2012, 4:01 pm
    You’ve heard the saying “beauty is in the eye of the beholder.” I’m not going to give you advice on your love life—but I can tell you that this sentiment is absolutely accurate in the world. […]
  • Why You Need to Create a Genuine Personal Brand Monday, 9 April 2012, 12:42 pm
    In today’s high-tech information age, consumers are savvier than ever before. Whether it is comparison shopping online before visiting a brick-and-mortar retain location or reading the reviews of a. […]
  • Build Your Brand: How Public Speaking Will Take Your Business to the Next Level Tuesday, 3 April 2012, 12:35 pm
    If you regularly read my blog entries and articles, you know that public speaking is an effective way to build expert credibility. And you know that credibility is an essential element of a personal b. […]
  • Don’t Get Stale: How to Keep Your Personal Brand Fresh Monday, 27 February 2012, 5:08 pm
    Creating a strong personal brand is not something you do once. It’s not something that you ever “finish”, so to speak. In order for your personal brand to maintain its appeal, it is important th. […]
  • This Year, Think Outside of the Box Thursday, 5 January 2012, 8:14 pm
    What can you do to keep your personal brand alive and well in 2012? Simple: it needs to continue to grow. Humans are attracted to motion, growth, and change—and the world of business is no exception. […]
  • Public Speaking 101: Overcoming Anxiety Wednesday, 30 November 2011, 11:46 am
    You have heard us talk often in this space about the value of speaking when it comes to establishing credibility and expertise. Because of the fear most people have of public speaking, the simple fact. […]
  • Debunking the Myths: Four Common Personal Branding Misconceptions Tuesday, 22 November 2011, 12:30 pm
    While the concept of personal branding has become more mainstream in recent years, there are still many Americans who don’t understand what it means. As a result, there are a number of myths and fla. […]
  • Personal Branding 101: Is Your Brand Consistent With Your Core Personality and Your Values? Friday, 18 November 2011, 5:50 pm
    Personal branding is a unique form of marketing for many reasons—including the reality that, to create an effective brand, the individual must commit to truly living his or her brand. It doesn’t d. […]
  • YouTube and You: The Value of Video for Personal Branding Friday, 4 November 2011, 12:45 pm
    As technology rapidly develops, video platforms such as YouTube have exploded in popularity. But if you are serious about building your personal brand, YouTube needs to be more than simply a source of. […]
  • Time for a Checkup: Is Your Personal Brand Healthy? Friday, 14 October 2011, 6:52 pm
    This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1786381/time-for-a-checkup-is-your-personal-brand-healthy How strong is. […]
  • Personal Branding Secrets: Lessons from NFL Superstars Wednesday, 21 September 2011, 4:17 pm
    This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1780828/personal-branding-secrets-lessons-from-nfl-superstars The NFL r. […]
  • Are You Making These Three Common Branding Mistakes? Wednesday, 31 August 2011, 3:42 pm
    This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1776113/are-you-making-these-three-common-branding-mistakes Over the ye. […]
  • Personal Branding: Don’t Get Stale Monday, 15 August 2011, 8:56 pm
    This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1772592/personal-branding-dont-get-stale Building a brand isn’t like. […]
  • Personal Branding: Why You Need A Coach Wednesday, 27 July 2011, 6:42 pm
    This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1768997/personal-branding-why-you-need-a-coach As a personal branding e. […]
  • Make The Right Impression Monday, 18 July 2011, 7:31 pm
    This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1767023/make-the-right-impression It is often hard to quantify precisel. […]
  • Personal Branding Tips: Be Yourself Monday, 11 July 2011, 9:36 pm
    This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1765584/personal-branding-tips-be-yourself Personal branding doesn’t. […]
  • Personal Branding Tips: Keep it Consistent Thursday, 2 June 2011, 12:51 pm
    The technological breakthroughs we have experienced in the last twenty years have made it possible for anyone with an internet connection and a good plan to build a strong personal brand. That said, t. […]
  • Personal Branding Tips You Can Implement Today Friday, 20 May 2011, 6:54 pm
    I share many strategies and techniques in this space, including many that take a “big picture” approach—in other words, they may not pay immediate dividends. Like most things in life, a great pe. […]
  • Personal Branding: You are the Expert Monday, 2 May 2011, 9:46 pm
    Whatever your personal brand may look like, it’s important that the central component be your expertise in your field or occupation. If you are a landscaper, you are THE expert landscaper in your ci. […]
 

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