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• This Year, Think Outside of the Box Thursday, 5 January 2012, 8:14 pm
  What can you do to keep your personal brand alive and well in 2012? Simple: it needs to continue to grow. Humans are attracted to motion, growth, and change—and the world of business is no exception. […]
• Public Speaking 101: Overcoming Anxiety Wednesday, 30 November 2011, 11:46 am
  You have heard us talk often in this space about the value of speaking when it comes to establishing credibility and expertise. Because of the fear most people have of public speaking, the simple fact. […]
• Debunking the Myths: Four Common Personal Branding Misconceptions Tuesday, 22 November 2011, 12:30 pm
  While the concept of personal branding has become more mainstream in recent years, there are still many Americans who don’t understand what it means. As a result, there are a number of myths and fla. […]
• Personal Branding 101: Is Your Brand Consistent With Your Core Personality and Your Values? Friday, 18 November 2011, 5:50 pm
  Personal branding is a unique form of marketing for many reasons—including the reality that, to create an effective brand, the individual must commit to truly living his or her brand. It doesn’t d. […]
• YouTube and You: The Value of Video for Personal Branding Friday, 4 November 2011, 12:45 pm
  As technology rapidly develops, video platforms such as YouTube have exploded in popularity. But if you are serious about building your personal brand, YouTube needs to be more than simply a source of. […]
• Time for a Checkup: Is Your Personal Brand Healthy? Friday, 14 October 2011, 6:52 pm
  This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1786381/time-for-a-checkup-is-your-personal-brand-healthy How strong is. […]
• Personal Branding Secrets: Lessons from NFL Superstars Wednesday, 21 September 2011, 4:17 pm
  This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1780828/personal-branding-secrets-lessons-from-nfl-superstars The NFL r. […]
• Are You Making These Three Common Branding Mistakes? Wednesday, 31 August 2011, 3:42 pm
  This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1776113/are-you-making-these-three-common-branding-mistakes Over the ye. […]
• Personal Branding: Don’t Get Stale Monday, 15 August 2011, 8:56 pm
  This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1772592/personal-branding-dont-get-stale Building a brand isn’t like. […]
• Personal Branding: Why You Need A Coach Wednesday, 27 July 2011, 6:42 pm
  This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1768997/personal-branding-why-you-need-a-coach As a personal branding e. […]
• Make The Right Impression Monday, 18 July 2011, 7:31 pm
  This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1767023/make-the-right-impression It is often hard to quantify precisel. […]
• Personal Branding Tips: Be Yourself Monday, 11 July 2011, 9:36 pm
  This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1765584/personal-branding-tips-be-yourself Personal branding doesn’t. […]
• Personal Branding Tips: Keep it Consistent Thursday, 2 June 2011, 12:51 pm
  The technological breakthroughs we have experienced in the last twenty years have made it possible for anyone with an internet connection and a good plan to build a strong personal brand. That said, t. […]
• Personal Branding Tips You Can Implement Today Friday, 20 May 2011, 6:54 pm
  I share many strategies and techniques in this space, including many that take a “big picture” approach—in other words, they may not pay immediate dividends. Like most things in life, a great pe. […]
• Personal Branding: You are the Expert Monday, 2 May 2011, 9:46 pm
  Whatever your personal brand may look like, it’s important that the central component be your expertise in your field or occupation. If you are a landscaper, you are THE expert landscaper in your ci. […]
• Personal Branding: Consistency is Key Wednesday, 27 April 2011, 12:24 pm
  Close your eyes, clear your mind, and think about McDonalds. No, I’m not trying to make you hungry—but I bet I can tell you exactly what came to mind: Happy meals, French fries, or maybe the iconi. […]
• Personal Branding: Create a System Tuesday, 5 April 2011, 6:15 pm
  As you know, building your personal brand is an ongoing process. Creating a powerful brand requires action on a regular basis—and if you fail to make it part of your routine, your brand will slowly. […]
• What a Strong Personal Brand Could Mean for Your Business Monday, 28 March 2011, 12:39 pm
  Why is personal branding such a big deal? The fact is that a strong personal brand means different things for different people, though it is valuable for everyone. Today, I’m going to answer the que. […]
• Personal Branding: Be a Celebrity Wednesday, 2 March 2011, 1:24 am
  What makes a celebrity? As I discussed in a recent article, talent is not the answer to that question. There are probably thousands of female vocalists with more talent than Lady Gaga, but she’s on. […]
• Personal Branding in the Blogosphere Monday, 21 February 2011, 11:31 am
  We’ve talked before in this space about the value of your blog in positioning yourself as an expert in your field. And obviously, establishing your expertise is a big part of establishing your brand. […]
• Personal Branding Is For Everyone… Even If You’re Shy! Wednesday, 9 February 2011, 11:59 am
  As personal branding becomes more of a mainstream topic, there’s an objection I’ve been hearing lately: “I’m too shy to build a personal brand.” Do you feel that way? If so, this blog entry. […]
• Six Benefits of a Strong Personal Brand Thursday, 3 February 2011, 11:40 am
  I’ve shared many strategies relating to building your personal brand in this space. Today, I’m going to focus on some of the many benefits of a strong personal brand: 1) Expert status. Once you’. […]
• Establish your Expertise: How to Use your Blog to Position yourself as an Expert Thursday, 6 January 2011, 11:05 am
  When prospects and clients hear your name, what do you want them to think of first? Among other things, most people want to be thought of as great at what they do. If you’re an accountant, you want. […]
• Personal Branding with Twitter: Success Stories Thursday, 23 December 2010, 11:29 am
  We’ve talked about the importance of Twitter for personal branding in depth.  Today, I’m going to share three success stories—companies and individuals that have used Twitter to effectively bui. […]
• Negative Feedback: How to Respond Monday, 20 December 2010, 8:26 pm
  A concern that I’ve heard often regarding the usage of social media for branding is the potential for negative publicity. The openness of social media platforms make it a great place to build your p. […]
• Twitter for Personal Branding: What to Tweet About? Tuesday, 30 November 2010, 12:15 am
  You have heard me talk in depth about the importance of twitter for personal branding. And for good reason—after all, twitter is perfectly suited for projecting your personal brand. From time to tim. […]
• Overcoming Negative Branding: There Is Always Hope Monday, 22 November 2010, 9:41 pm
  If you pay attention to the world of sports, you’ve no doubt heard plenty about Michael Vick’s record setting performance last Monday night. Vick, the quarterback of the Philadelphia Eagles, had a. […]
• Using Twitter to Develop Your Personal Brand Wednesday, 17 November 2010, 11:25 am
  Five years ago, if you told me that I would spend time each month “tweeting” I would have thought you were crazy. Today, most people are aware of the power of Twitter for networking, website promo. […]
• Using Twitter to Develop Your Personal Brand Monday, 15 November 2010, 3:30 pm
  In just a few short years, Twitter has become a household name. If you had told me five years ago that I would spend my time “tweeting” I would have thought you were crazy. Today, most people are. […]
• Significant Events Can Aid Personal Branding Thursday, 14 October 2010, 5:38 pm
  As I’m writing this, the first of the Chilean miners are being freed from the depths of the earth, over two months after being trapped in a copper and gold mine just outside Copiapó, Chile. I’m t. […]
• Personal Branding Tip: Give ‘Em Your Picks! Monday, 4 October 2010, 3:24 pm
  Recently, I strolled through a local music shop and saw something that I had nearly forgotten about. It was a section of CDs for sale called “Staff Picks.” I remember seeing this happen frequently. […]
• Personal Branding: The Food Truck Phenomenon Friday, 10 September 2010, 8:06 pm
  Has anyone else noticed a seemingly sudden new trend in the restaurant business? I’m talking about the surge in gourmet Food Trucks. Just the other night I was flipping through channels and came acr. […]
• Personal Branding Strategies: Out of New Ideas? Check the Attic! Monday, 30 August 2010, 4:41 pm
  I recently read an amazing story about a family that was facing foreclosure. The house in question had been in the family for decades. As they were moving out of the house, due to impending foreclosur. […]
• The Birth of Tim Tebow’s Personal Brand Tuesday, 3 August 2010, 6:51 pm
  Welcome to the NFL, Tim Tebow…and welcome to personal branding! This has been an especially exciting couple of weeks for new Denver Quarterback Tim Tebow. He just finalized his football contract wit. […]
• Harry Potter and Personal Branding Tuesday, 27 July 2010, 5:45 pm
  This Blog originally appeared on FastCompany.com. — Original post: http://www.fastcompany.com/1671298/harry-potters-personal-brand-profits The Wizarding World of Harry Potter opened at Universal Stu. […]
• LeBron, The Media, and Your Message Wednesday, 14 July 2010, 2:05 am
  By FastCompany Expert Bloggers Nick Nanton & JW Dicks Companies must take control of their own brand message and use their own media to do so when possible. LeBron James’ control of ESPN’s own sho. […]
• Mickey Mouse, The Personality Brand Wednesday, 24 March 2010, 7:56 pm
  In a recent New York Times article by Brooks Barnes, it reported that the Walt Disney Co. was going to take a risky step of recasting Mickey’s image for the future, adding, “Disney has quietly emb. […]
• 30 Year Proven Marketing Strategies Sunday, 14 March 2010, 8:52 pm
  DMNews is a consistent supply of great content and if you are not a regular subscriber of their free daily email, I would encourage you to sign up. This past month they put out a special 30 year editi. […]
• 30 Year Proven Marketing Strategies #1 Loyalty Programs Friday, 18 December 2009, 5:18 pm
  This lesson is my continuing look at the 30 year list selected by DMNews. The strategies we discuss are in no particular order. Loyalty programs are well known and clearly successful. Best Western is. […]
• Holiday Marketing Ideas Monday, 2 November 2009, 3:32 pm
  The months of November and December are loaded with reasons to contact your customers with promotions or just good information you think they could use, which is exactly the reason we are sending you. […]
• Weakening Your Brand with Kindness Tuesday, 27 October 2009, 3:09 pm
  I have driven Mercedes cars for about 10 years. The last three have been a SL55 AMG, and I mention that only to let you know they weren’t a bad sale for my dealer. Even though one of the cars wasn�. […]
• Building Your Brand With Viral Campaigns Friday, 23 October 2009, 8:45 pm
  The big brands continue to embrace the social media movement and are adapting it in many ways to increase connection to their prospects and customers – as well as to encourage them to help find more. […]
• Behind the Scenes At Disney Wednesday, 21 October 2009, 7:07 pm
  Our Company does an event a couple of times per year and part of it is a “behind the scenes” look at Disney and an education on how they do the business magic they do so well. One segment of the t. […]
• The Real Value of Personal Branding Wednesday, 7 October 2009, 7:20 pm
  The value of what a personality brings to a brand is normally calculated in terms of immediacy. What does the addition of the personality do to current sales revenue? In the current issue of Forbes Ma. […]
• Space Rangers Personal Branding Adventure Wednesday, 7 October 2009, 7:18 pm
  Buzz Lightyear has just returned from space. No I am not kidding. Disney’s action figure literally just returned from spending more than 15 months aboard the International Space Station. Naturally,. […]
• Social Media vs the SEC and Event Sponsors Monday, 5 October 2009, 5:30 pm
  Reminiscent of the early days in the battle lines being drawn between the music and movie industry vs. the “free music world”, a war is brewing between the Southeastern Conference (SEC), the media. […]
• Expanding Your Personal Brand Friday, 2 October 2009, 5:30 pm
  My daughter Jennifer and I just spent our joint birthday celebrations at the Resort of the Brand of Brands…Disney. Some people may accuse me of picking Disney to visit as a way of writing off the tr. […]
• What’s Working Now! Thursday, 1 October 2009, 5:28 pm
  Old is new again! Back in the “old days” most things were bought on cash but if you didn’t have the cash to buy, retailers came up with a system called a lay-a-way plan. The retailer held the go. […]
• Super Bowl Ads Blow Past The Recession! Wednesday, 30 September 2009, 5:27 pm
  Looks like some businesses have money to spend these days…and they are spending it. The Super Bowl sold out all 69 of their 30 second spots for a price ranging from $2.4 million to $3,000,000 per sp. […]
• Southwest Air Has A Tip Wednesday, 30 September 2009, 5:26 pm
  Southwest Airlines is known for its quirky fun staff, low fares and peanuts for lunch. They may have added another new idea. If you elect to check your bags curbside in Las Vegas, the friendly bag han. […]