Personal Branding: Don’t Stop Moving

The human eye is attracted to motion. All it takes is a brief hint of movement in the corner of our eye to change our focus onto the object that is moving.

The same is true when it comes to personal branding. As humans, we are attracted to movement and to growth. If we perceive an individual or a business to be stagnant, we are going to stop paying attention. In fact, we are more likely to pay attention to a business that is going down in flames than we are to a stagnant company.

So what does this mean to you? In order to build a powerful and compelling personal brand, it’s vital that you demonstrate movement. This will keep your audience interested and engaged. Below are several examples as to how you can do this:

1) Use social media to chronicle your adventures. Social media sites like Facebook and Twitter are great ways to let your audience know what you’re up to. So take advantage—the next time you’re jet-setting to an exotic location, take a picture and let your fans / followers see what you’re up to. It doesn’t have to be travel, either. If you’re attending a trade show, or a seminar, or a networking event… let your audience know. It may seem like no big deal, but simply letting your audience see what you’re up to on a regular basis is important.

2) Make sure your audience is aware of recent accomplishments. Have you recently published a book, or achieved best-seller status? Been honored with an award for your work? Been featured in a newspaper or publication? Appeared on the local news? Don’t keep it a secret—share your success! Social media is a great way to accomplish this, and so is crafting a press release!

3) Don’t be afraid to take a risk and re-invent yourself. While it’s important that you maintain conscious of the way your brand is perceived by the audience, you don’t always have to “have it all together.” You can take chances, such as expanding into a new niche or opening a new store, and let your audience watch in real time. Sure, you won’t succeed at everything you do—but that’s okay! As long as you stay true to yourself and to your principles, you’ll be strengthening your brand and keeping your audience engaged at the same time.

4) Continuously pursue growth—and let your audience see you doing so. Nobody ever has it all figured out. Don’t make a secret of the fact that you are always seeking to grow. Have you recently read a great book that changed your mindset regarding a certain topic? Share it! Are you attending an industry seminar or listening to a great speaker? Let your audience know—and tell them what you learned once it’s over!

Many business owners are so worried about presenting a “perfect” brand that they end up feeling inauthentic—or, at best, extremely boring. Life and business is all about growth, and your branding efforts should tell this story as well!