Personal Branding 101: Five Tips You Can Apply Today

Building a powerful personal brand pays off. An effective personal brand establishes you as the “go-to” professional within your industry, and allows you to become the recognized expert within your market niche.

That, in turn, leads to two very favorable outcomes. First, you will have clients come looking for you, rather than you spending hours and hours chasing them down. They’ll have heard of you, learned that you are the go-to expert, and will come looking for you when they’re ready for help. And secondly, because your skills and expertise are in high demand, you will be able to charge premium rates and still bring in the business. Your brand positions you as an expert, and consumers are willing to pay a premium for your expertise.

Now, it’s true that building a powerful brand doesn’t happen overnight. But there are a variety of steps you can take immediately to start creating the personal brand you need in order to take your business to the next level. Below are five of them:

1) Sharpen your elevator speech. Your “elevator speech” is a 20-30 second monologue in which you can tell people what you do… and what makes you different. Many business owners don’t spend enough time on their elevator speech—so take some time today to perfect yours.

2) Use LinkedIn (and other social media sites) to demonstrate your expertise. Do you write blogs and articles? Are you ever featured in magazines or on websites? Do you have valuable information for your customers and others in your market? Chances are good that you can answer “yes” to at least one of those questions. LinkedIn, and social media in general, is a perfect place to showcase your expertise.

3) Get out and meet people. Networking is invaluable. How often do you attend industry functions and have the opportunity to meet key people in your market? If you’re not doing so regularly… get busy! It’s amazing how much business you can generate through a single well-timed introduction.

4) Perfect your first impression. The first impression you create is critical when it comes to building your personal brand. From your handshake to your clothing to the clarity of your voice, your first impression lays the groundwork for the future relationship. Take the time to get it right—and if you are unsure, you can practice with others and ask for their feedback!

5) Build relationships by demonstrating an interest in others. Finally, make listening a priority. Ask questions. Don’t talk about yourself constantly. The ability to listen is vital to establishing strong relationships… and relationships are vital in building a strong and profitable personal brand. So start listening!

Building a powerful personal brand is perhaps the most effective way to take your business to the next level. And while constructing a powerful brand takes time, there is no reason you can’t get started today. Please feel free to get in touch with me today if you would like to learn more!