Articles
Sideblog  - Personal Branding: What The NFL Can Teach You About Creating a Compelling Brand Thursday, 25 April 2013, 1:17 pm
This weekend is NFL Draft weekend. Most of you probably knew that, even if you are not a sports fan. This is worth mentioning because, for the other major sports leagues like Major League Baseball and. […] - Personal Branding and the Power of Focus Tuesday, 26 March 2013, 1:32 pm
Have you ever stopped to think about the amazing applications of laser technology? From brain surgery to military functions to industrial grade mining, laser technology has a broad and important impac. […] - Three Ways to Leverage Your Brand through Direct Marketing Monday, 11 March 2013, 12:08 pm
Many small business owners are suspicious of “branding”. They’ve read books and heard lectures explaining that branding is something for multi-million dollar corporations with huge budgets, but. […] - Personal Branding 101: Three Steps to Stand Out on Social Media Wednesday, 6 March 2013, 3:50 pm
Social media marketing has exploded. Over the last several years, literally millions of people have begun branding themselves on Facebook, Twitter, and other sites. As a result, it can be difficult to. […] - Personal Branding 101: What Do You Stand For… and What Do You Want to Stand For? Friday, 25 January 2013, 12:27 pm
At the end of the day, personal branding is all about defining yourself to your market. It’s about deciding how you want your audience to perceive you, and then creating that perception. Today, we. […] - Personal Branding 101: Focus on What You Do Best Sunday, 30 December 2012, 2:24 pm
Arguably the most important principle to keep in mind when you’re developing your personal brand is focus. It’s easy to lose focus and end up watering down your brand—and that’s a mistake you. […] - Tim Tebow and the Power of the Trademark Tuesday, 27 November 2012, 9:33 pm
The NFL season is back in full swing, and as always there is plenty of excitement to keep the sports media cycle churning rapidly. But lost in all of the X’s and O’s earlier this season was a very. […] - Personal Branding: Do You Have a Plan? Thursday, 18 October 2012, 12:47 pm
Building a powerful personal brand is well worth the effort it takes. A strong personal brand gives a business owner the opportunity to lock out competition in their market, attract new business, and. […] - Personal Branding: Don’t Stop Moving Thursday, 4 October 2012, 12:55 pm
The human eye is attracted to motion. All it takes is a brief hint of movement in the corner of our eye to change our focus onto the object that is moving. The same is true when it comes to personal b. […] - Personal Branding: A Picture is Worth 1,000 Words! Wednesday, 12 September 2012, 12:41 pm
We have talked extensively about personal branding in this space, covering strategies that range from writing articles, to publishing books, to appearing on television. We’ve talked about the import. […] - Five Habits to Take Your Brand to the Next Level Friday, 7 September 2012, 12:22 pm
As you know, personal branding is not something that you do once, and then you’re done. In fact, you’re never done working on your brand—for better or for worse. You see, as soon as you stop con. […] - Politics and Personal Branding: What the Presidential Election Can Teach Us About Branding Monday, 13 August 2012, 12:37 pm
It’s election season, and most of you have already begun seeing political commercials on TV. If you haven’t, rest assured that you will be soon—especially if, like me, you live in a swing state. […] - People Buy People: How a Strong Brand Helps You Close the Deal Thursday, 9 August 2012, 12:51 pm
There are many factors that go into a purchasing decision. When consumers are choosing from among several businesses or individuals, they often consider price, delivery time, perceived quality, reputa. […] - Jeremy Lin and the Power of the Personal Brand Wednesday, 1 August 2012, 12:15 pm
If you’re a sports fan, you probably remember the tremendous impact former New York Knicks point guard Jeremy Lin made on his team last season, before suffering a season ending injury. His exciting,. […] - Personal Branding: Make it Fun! Friday, 27 July 2012, 11:28 am
Personal branding is great business. A powerful personal brand offers a variety of benefits to a business owner—including the ability to lock out competitors, charge premium rates, and still bring i. […] - Don’t Leave Branding to the Celebrities Monday, 23 July 2012, 12:07 pm
It’s hard to watch the news or surf the web these days without seeing headlines about Justin Bieber, Kim Kardashian, Rihanna, or some other celebrity. Surely you have noticed this—perhaps you’re. […] - Does Your Brand Differentiate You From the Competition? Wednesday, 6 June 2012, 12:54 pm
One of the most important functions of a personal brand is to differentiate yourself from the competition. In other words, the goal is to put yourself in a different category than the competitors in y. […] - How to Leverage Facebook for Personal Branding Wednesday, 9 May 2012, 12:53 pm
Social media is an extremely valuable channel for personal branding efforts. Platforms like Facebook and Twitter allow business owners to reach an audience that is virtually unlimited—and for a frac. […] - Personal Branding 101: What’s the Best Channel to Reach Your Market? Thursday, 3 May 2012, 12:03 pm
Social media. Network TV. The Wall Street Journal. What do each of these have in common? Each one of them is an effective channel by which a business owner can reach his or her audience. So which is b. […] - Take the Leap: How Publishing a Book Will Change Your Life Friday, 6 April 2012, 12:47 pm
There are many pivotal moments in the life of a business, and of course in the life of a business owner. It would be an oversimplification to say that any single moment was the “turning point” in. […] - Get Results: How to Leverage Your Personal Brand to Bring in Business Thursday, 29 March 2012, 12:29 pm
Why should you invest time and resources into creating a powerful brand? At the end of the day, the answer is simple: because a strong personal brand will lead to more customers and a more profitable. […] - Three Ways Your Brand Can Differentiate You from the Competition Wednesday, 29 February 2012, 12:10 pm
One of the primary objectives of personal branding is to differentiate yourself from the competition in your market. In other words, you are seeking to persuasively answer the most important question. […] - Personal Branding: What’s the Big Picture? Monday, 5 December 2011, 2:00 pm
Personal branding is great—but at the end of the day, nobody gets in to business because they want to establish themselves as a celebrity expert, or become memorable, or anything else along those li. […] - Personal Branding: Take Your Brand to the Next Level Monday, 7 November 2011, 12:48 pm
For a business owner who has begun to develop his or her personal brand, with moderate success, there often comes a point at which they think “what’s next?” Typically, a personal brand is built. […] - Keys to Personal Branding Success, Part Two Wednesday, 2 November 2011, 3:43 pm
In my last article, we began examining the critical elements that make up a successful branding campaign. While no two branding campaigns are exactly the same, the reality is that virtually no brandin. […] - Is Your Personal Brand Memorable? Monday, 31 October 2011, 12:14 pm
Personal branding is all about differentiating yourself from the competition by positioning yourself as an expert in your field. But there is another goal that must be considered, as well. Your person. […] - Keys to Personal Branding Success, Part One Wednesday, 26 October 2011, 3:24 pm
This article was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1789411/keys-to-personal-branding-success-part-one What does it take. […] - Personal Branding Secrets: Don’t Go With the Flow Friday, 30 September 2011, 6:04 pm
This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1782941/personal-branding-secrets-dont-go-with-the-flow The goal of eve. […] - Personal Branding: Have You Identified Your Niche? Friday, 9 September 2011, 6:22 pm
This article was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1778400/personal-branding-have-you-identified-your-niche If you are. […] - Personal Branding 101 Tuesday, 23 August 2011, 8:05 pm
This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1774215/personal-branding-101 We have been taking an in-depth look at a. […] - How To Brand Yourself Like A Celebrity (Even If You Think You’re Not That Special) Tuesday, 2 August 2011, 3:46 pm
This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1769746/celebrity-branding-what-if-im-not-special As I tell my clients. […] - Common Personal Branding Mistakes to Avoid Thursday, 21 July 2011, 4:02 pm
This article was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1767796/common-personal-branding-mistakes-to-avoid The internet and. […] - Personal Branding: What Can We Learn From LeBron? Thursday, 7 July 2011, 4:08 pm
This article was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1765056/personal-branding-what-can-we-learn-from-lebron Even if you. […] - Personal Branding Tips: Make Facebook Fun Tuesday, 31 May 2011, 4:28 pm
Most businesses today have some sort of Facebook presence, and with good reason. Facebook is an incredibly popular social platform and is picking up thousands of new users each day. Unfortunately, it. […] - Personal Branding Tips: Generalist vs. Specialist Tuesday, 24 May 2011, 11:56 am
What is the difference between a generalist and a specialist, and why does that difference matter in your personal branding efforts? As you will see, the difference between branding yourself as a spec. […] - Personal Branding: Make Sure Your Staff is on Board Thursday, 5 May 2011, 11:47 am
If you own a business and employ others, it’s important that your staff buy in to your personal branding efforts. If not, you run the risk that your team will undercut your branding efforts. On the. […] - Personal Branding on a Budget Monday, 25 April 2011, 5:18 pm
I’ve spoken to many businessmen and women over the years on the topic of personal branding. And I can’t tell you how often I’ve heard some variation of the following statement: “I understand t. […] - Personal Branding: When Your Brand Goes Off Course Thursday, 7 April 2011, 12:17 pm
In an ideal world, each of our personal brands would consistently grow as time passes. In reality, it’s easy to lose track of our branding efforts, or even to see them grow in an undesired direction. […] - Does Your Personal Brand Reflect YOU? Friday, 25 March 2011, 2:36 pm
What does your personal brand represent? When coworkers, potential clients, or customers see your name, what do they think of? Hopefully you’ve identified the brand you want to project by now—if y. […] - Personal Branding Lessons From Justin Bieber Friday, 4 March 2011, 11:27 am
I had the opportunity to attend the Grammy Awards in Los Angeles earlier this month. It’s always an exciting event, but it’s more than that—it’s an opportunity to see some of the most powerful. […] - Personal Branding: Make Your Business Card Stand Out Thursday, 17 February 2011, 7:28 pm
How many different business cards do you have in your wallet or near your desk right now? Twenty? Fifty? One hundred and fifty? Whatever the amount, you can understand my point. Most businesspeople ar. […] - Personal Branding: Make Twitter Work for You Monday, 7 February 2011, 11:55 am
As we’ve discussed in the past, Twitter is a powerful tool for anybody looking to build their personal brand. It’s a simple, user friendly service with vast potential. If you haven’t jumped in y. […] - Online Personal Branding for Everyone Monday, 31 January 2011, 5:39 pm
Personal branding has been a hot topic of discussion lately, and with good reason. It’s gained mainstream acceptance to the point that most professionals are at least aware of the basics. However, t. […] - Lost Opportunities to Build Your Personal Brand Monday, 3 January 2011, 6:03 pm
There are many ways to build (or tear down) your personal brand. We’ve covered many of them in depth, so today we’re going to focus on less obvious opportunities to build your personal brand. Reme. […] - Personal Branding with Twitter: Success Stories Thursday, 23 December 2010, 11:29 am
We’ve talked about the importance of Twitter for personal branding in depth. Today, I’m going to share three success stories—companies and individuals that have used Twitter to effectively bui. […] - Overcoming Negative Branding: There Is Always Hope Monday, 22 November 2010, 9:41 pm
If you pay attention to the world of sports, you’ve no doubt heard plenty about Michael Vick’s record setting performance last Monday night. Vick, the quarterback of the Philadelphia Eagles, had a. […] - Using Twitter to Develop Your Personal Brand Monday, 15 November 2010, 3:30 pm
In just a few short years, Twitter has become a household name. If you had told me five years ago that I would spend my time “tweeting” I would have thought you were crazy. Today, most people are. […] - Personal Branding Tip: Shining Your Countenance Upon Your Customers Monday, 25 October 2010, 11:54 am
Roman emperors used their own personal branding technique when they minted coins with their faces on them. By doing so, they made their subjects aware of who was in charge and this, in theory, avoided. […] - Personal Branding: What Makes YOU Stand Out? Monday, 18 October 2010, 11:51 am
This personal branding stuff is not really a new thing. Since the early days of advertising, faces of people have graced the packaging products, and businesses grew from the sheer force of the persona. […] - Personal Branding: What is Your Story? Wednesday, 13 October 2010, 12:52 pm
Someone asked me the other day what exactly “personal branding” meant. It took me aback for a second, because I had been doing what many others often do – I assumed that they knew what I knew. I. […]
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